unleashing business aspiration & growth

strategy  innovation  commercialisation  M&A  separation & integration


Strategy & Strategic Growth

Helping our clients to understand, clarify, roadmap and execute their strategic growth agenda

Innovation & Commercialisation

Translating your ideas and innovations into actionable pathways for global commercialisation

Mergers & Acquisitions

Undertaking corporate finance, M&A and capital assignments for SME and corporate clients  

Separation & Integration

We help our clients identify, navigate and execute post transaction plans for success



Jonathan Cameron

Managing Principal
  • Jonathan is an experienced strategy, corporate development and M&A executive with over 18 years experience leading programs of work and teams across strategic planning, M&A, investment, innovation and commercial functions.
  • He has 18+ years experience working in both consulting and corporate roles at PwC, EY, boutique management consulting, American Express and most recently Air New Zealand where he led the Corporate Development and Planning team and was responsible for strategic planning, M&A and ensuring shareholder value and the commercial merits of special projects were optimised as well as getting exposure to a number of innovation and digital projects.
  • Jonathan has undertaken a number of highly complex transactions as well as ensuring appropriate separation, transition and integration measures are in place to ensure the success of each transaction for both buyer and seller.
  • Jonathan is entrepreneurial and commercially astute. He brings strategic, innovative and creative thinking to organisations that combine to offer an exemplar of future visionary thinking that is entirely attainable. His key passion is working with organisations, business owners, boards and management teams who want to build better businesses by unleashing their growth potential, and in doing so adding to their future success.
  • Jonathan is a Board Member of Destination Great Lake Taupo, a Director of Dunedin International Airport Limited, Veterinary Enterprises Group Limited, Tourism Investment Partners Limited and is a member of the NZ Institute of Directors, Australian Institute of Company Directors and a certified member of Institute of Financial Professionals in New Zealand.

Ulrich WiEHlE

Senior Executive Manager
  • Ulrich has a longstanding career in capital markets, corporate finance, investor relations and more recently an advisor and mentor to early stage and start-up companies participating in the Flying Kiwi Angels venture capital fund.
  • Ulrich has assisted over 50 SMEs go public, raising over EUR 1 billion, in Germany where he was a Managing Partner at cometis AG. He has also advised over 200 listed German companies on their Investor Relations functions including reporting, measures and shareholder back office management.
  • He has been an avid author of financial reference and technical books, including KPIs, Corporate Finance and Company Valuation, including 100 IFRS Financial Ratios (of which more than 0.5 million copies were sold).
  • Ulrich's core purpose is to grow through new experiences and challenges and support others to grow. Throughout his career he has used his curiosity, structured strategic thinking and creativity to see the bigger picture, generate business ideas, or accelerate things to the next level.  
  • He has a deep belief in creating your own destiny is the key to happiness and success in business life. Ulrich enjoys contributing to client projects not because he has to, but because he wants to be part of something that truly creates value for them - something Elevate Capital Partners is all about.
  • Ulrich is a member of the Entrepreneur's Organisation (EO), Flying Kiwi Angels (where he advises and mentors potential start-ups during ADI.Clinics and heads up the Deal Flow function for the group) and is the CFO and major shareholder of ePandex, an online gifting start-up.  


Simon Craddock

Specialist Senior Consultant
  • Simon is an experienced executive in corporate strategy, operations and performance improvement having worked at Air New Zealand, Deloitte, and Fisher & Paykel Healthcare. 
  • He is now an independent advisor specialising in strategic development and transformational change initiatives across the aviation, defence and financial services sectors. Simon is a specialist senior consultant who contracts to Elevate Capital Partners to assist the team on key aviation and defence projects.    
  • At Air New Zealand Simon had responsibility for c.1,600 staff, $700m operating budget and revenue of $1.6b when he led the International Commercial Routes and Auckland International Airport teams. He was also responsible for a significant transformation program at the Engineering division. While at Auckland International Airport, Simon led Operations where he was responsible for all aspects of strategy and operations: $70m pa, 700 FTE, providing ground handling services to Air New Zealand and 13 other international airlines, including:
    • Developing its ground handling strategy for NZ operations including assessments of in-house competitiveness and customer profitability
    • Undertaking scenario analysis and detailed outsourcing feasibility studies
    • Attracting new customers (ground handling & line maintenance)
    • Delivery of significant labour productivity improvements
    • Re-design of international check-in, increasing automation and reducing passenger processing costs 42%
    • Driving significant ancillary revenue improvement
  • Simon and Jonathan have worked together on a number of occasions while at Air New Zealand across strategic operations projects and international route performance.
  • Simon is a Director Airwork Holdings and recently retired off the Board of the Public Trust. He is a member of the NZ Institute of Directors and member Harvard Business School Association of NZ. 

Allen Fan

  • Allen began his career as an auditor at EY and financial analyst at Fonterra before moving to PwC to take up a Senior Analyst role in their Finance and Economics Consulting team. 
  • Allen has developed a broad set of financial, diligence, investment and consulting skills. He is highly proficient in financial modelling, valuation, management consulting and strategic advice, feasibility reports, economic impact studies and industry research.
  • In addition to his role at Elevate Capital Partners, Allen had also been developing his experience in Venture Capital. He provided consulting support to both Zino Ventures (the first Chinese led VC fund in NZ) and its Zino Innovation Hub, as well as the New Zealand Venture Investment Fund (NZVIF) where he provided investment advice to the investment teams across both the Venture Capital and Seed Co-Investment Funds.
  • At NZVIF, his particular focus area was providing investment advice and support on the direct investments NZVIF are now making as co-funders in conjunction with other investors, versus their previous investment into funds. Allen completed his role with NZVIF in early 2020 as he embarked on extending his postgraduate studies. 
  • Allen is a Chartered Accountant and is also a Chartered Financial Analyst (CFA). 

Keith Truong

  • Keith joins Elevate Capital Partners from a successful career advising Tourism and Leisure clients and investors from the land of ultra-lux resorts, Vietnam. He has also led private equity investments into hotel and resort developments and joint venture arrangements with leading international hotel management companies such as IHG and Hyatt.
  • He has 13+ years experience in finance, real estate, and civil engineering having worked for BIM Group (real estate investment), Savills (investment), the Military Commercial Bank of Vietnam and Viet Tin Capital and civil engineering roles.
  • Keith has developed strong skills in business strategy, financial markets, deal structuring and negotiation, due diligence and valuations. 
  • Since joining Elevate Capital Partners, Keith has assisted project teams on tourism related transactions as well as industry research to support transactions across agriculture and FMCG.  
  • In addition to his role at Elevate Capital Partners, Keith is also undertaking research at the University of Auckland where he is studying for his PhD in Property, in particular property transactions.
  • He also lectures at the ICL Graduate Business School following an academia focus since completing his Master of Economics in Finance and Banking at ESCP Europe and the University of Paris.
  • Keith is a certified financial analyst from the State Securities Commission of Vietnam.

"Elevate Capital Partners was created to help empower our clients to achieve their aspirational growth plans and truly be their life long strategic advisory partner..."

– Jonathan Cameron, Managing Principal

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